Unfuck your SaaS

AI-assisted development can help teams ship faster. It cannot decide which workflows belong together, what users should trust, or how a product stays coherent as it grows.

I help founders and product leaders untangle workflow sprawl, reduce design-engineering friction, and repair the flow that matters most.

The product is shipping fast.

The system isn’t.

Speed without product judgment compounds into a more expensive kind of slow.

Workflow logic fragmented
Design system drifting
Engineering trust strained

Your product became a monster.

Not because your team stopped caring. Because speed, customer requests, legacy decisions, and AI-assisted delivery kept adding layers without anyone owning the whole system.

14 workflows, none of them agree on how work moves

Onboarding explains the interface instead of the product

Permissions are a maze of exceptions and tribal knowledge

The component library is growing faster than the product logic

Design and production have quietly become different products

Every new feature adds another opinion about navigation

Clarity before commitment.

Start with a diagnostic that gives you a useful decision even if we never work together again. If we continue, the fee is credited toward the repair phase.

Book the fit call

01

Map the mess

Understand the domain, users, workflows, permissions, constraints, and the decisions the product needs to support.

02

Find the leverage

Separate symptoms from root causes and prioritize the repair that will unlock the most clarity for users and the team.

03

Prototype the proof

Take one critical flow from confusion to an implementation-ready direction that stakeholders and engineers can react to.

04

Find next move

Leave with a practical repair plan and a clear decision to carry it forward.

I’ve worked where complexity is the product.

I’m not selling a visual refresh. I bring product judgment, systems thinking, AI-product quality awareness, and enough technical fluency to carry decisions into implementation.

Complex B2B SaaS

AmpliFlow

Lead design work across quality, compliance, risk, documents, permissions, and configurable workflows, supported by a reusable multi-platform design system.

See the SaaS case study

Regulated digital health

Manage My Pain

Senior UX work since 2021 across patient experiences, clinical reporting, data visualization, permissions, and shared cross-platform foundations.

See the digital-health case study

AI product quality

MestoGo

Designed production AI-assisted experiences with attention to uncertainty, user control, context, and the moments where automation should stop.

See shipped AI-assisted work

Bring me the product that outgrew its blueprint.

This works best when the product has real stakes, real users, and enough complexity that another round of disconnected screens will only make the next problem harder.

I probably a fit if…

  • + You have real users and a product that grew faster than its structure.
  • + The founder or product leader can make decisions and give access to context.
  • + Your team needs senior judgment that can reach engineering, not another set of static screens.
  • + You are willing to fix the system behind the symptoms, not just repaint the interface.

Not the right first call if…

  • A landing page or one-off visual polish project
  • Idea-stage work with no product, users, or operating context
  • A request to outsource design decisions without stakeholder access
  • A replacement for a full engineering or product team

Let’s find the first thing worth fixing.

Bring the product URL, the team’s biggest friction point, and the reason it matters now. We’ll discuss the right next move.

Book a free call